by: Bob Kosimov
One of the successful methods in online marketing is collecting visitors' emails in exchange for a free report or an ebook and follow up with new products and services.
It's a known fact that 75% of visitors don't buy on their first visit and it might take up to 7 follow ups before they buy anything from you.
A well-written follow up letter will do three things:
ทimprove your response rate ทbetter your site's ranking with Search Engines ทand increase sales
So, what should you write in your letter that could do all the three above?
First, create a headline for your follow up letter. Put yourself in your reader's shoes, would you click on it if it was in your inbox along with some other newsletters your reader may have signed up for? If you would then go with it and make sure that it's easy to understand and yet enticing enough to get a click.
An effective follow up letter is the one that is written from first hand, i.e. if you have tried the product, it would be easier for you to recommend it, because you would know all the benefits of it.
So, in your follow up letter tell your readers how it helped you and how it can help them, too. If you are promoting your own product it's even better, because you already know how others can benefit from it. Remember, people always look for solutions to their problems and want to feel better.
After you have explained all the benefits of the product place a link to your site if it's your own product, or to your merchant's site if your are promoting an affiliate product, warmly recommending them to click on the link.
Keep your letter to the point, it's important that your reader gets the message that you are trying to deliver.
Avoid your follow up letter from being too long, because it might exhaust your reader and they might give up before they reach the end.
Whatever you promote in your follow up letter it should in some way pertain to your business, so that your readers don't get confused when they read your message.
Once you have written it, read it yourself first and have your friends read it too. If you are satisfied with it set it to your autoresponder and fire it to your subscribers. If it's not, then it probably needs some more tweaking before it goes out to your list.
Your list will become an unlimited marketing source that you can sell your products to over and again. So, make sure that you have a reliable autoresponder that ensures that your messages are delivered to your subscribers.
Last word of advice
When your sample follow up letter is completed test it and see if you receive a response rate you want. After all e-mail marketing is all about tries and tests.
Wishing you success,
About the author:
Bob Kosimov offers helpful tips, articles and tools you need to launch a successful e-marketing campaign. Visit his site at: http://www.activeresponder.com
วันอังคารที่ 30 ตุลาคม พ.ศ. 2550
วันเสาร์ที่ 27 ตุลาคม พ.ศ. 2550
Are You An Internet Marketing Success Story?
by: Jude Wright
No? Do you want to be?
If you do, you can't just focus on one aspect of Internet marketing. What I mean is, don't just think about ad copy or just about traffic generation. It takes an "all around" approach to succeed.
First, and foremost, you must get your website visitors' email addresses. Build your prospect list. Use not only a newsletter, but also use autoresponder ecourses, ebooks and reports. All should be given away; the only "payment" being their email address.
Put the signup forms for these ebooks, etc. on your navigation menu and on the content pages throughout your site. You never know which page your visitors will be seeing when they arrive.
Make each signup page a "sales" page. Why should they want the ebook or report? What are the benefits to them? Make it good.
Have great customer support. What? They're not customers? Well, not yet, but they could be. Treat each subscriber and contact as if he or she is the best customer in the world and that person will be more likely to remain your subscriber.
Provide some way for your website visitors to provide feedback. It could be a community blog, forum, or even just a contact form. Just make sure there is some way that your visitors can communicate with you. Make sure that the link to your contact form is on every page of your website.
These days, I don't recommend adding your actual email address to your site because of all the spam bots. They scour your site for your email and soon your inbox will fill up with junk.
Does your website look professional? If you just have a site full of blinking banners and ads, I don't believe you'll succeed in the long run. You need it to look nice - not fancy - just nice, and have valuable content for visitors. If you do, they'll come back.
What about popups? You can use popup windows, but don't go crazy with them. Personally, I do not stay on a site that has more than one popup. I have been on sites where so many windows appear that you can barely get away from the site. That is just plain rude in my book.
A word about promotion. In my opinion, the best way to promote your website is by writing articles. You need articles for your newsletter and to distribute to article directories and other publishers. This is how you get your "name" out in cyberspace...to the people who matter...the ones looking for good content for their own newsletters and websites.
And the most important key to success? Perseverance. Don't give up at the first problem, or even the second. Find a mentor. Ask questions. Do whatever you have to do...but hang in there! You WILL have your OWN success story!
About the author:
Jude Wright is a Webmaster, Internet Marketer and Graphic Designer. She welcomes you to her websites at: http://aboutaffiliates.com,http://i-marketingorganizer.com,http://nutritious-cooking.comand http://designsbyjude.com
No? Do you want to be?
If you do, you can't just focus on one aspect of Internet marketing. What I mean is, don't just think about ad copy or just about traffic generation. It takes an "all around" approach to succeed.
First, and foremost, you must get your website visitors' email addresses. Build your prospect list. Use not only a newsletter, but also use autoresponder ecourses, ebooks and reports. All should be given away; the only "payment" being their email address.
Put the signup forms for these ebooks, etc. on your navigation menu and on the content pages throughout your site. You never know which page your visitors will be seeing when they arrive.
Make each signup page a "sales" page. Why should they want the ebook or report? What are the benefits to them? Make it good.
Have great customer support. What? They're not customers? Well, not yet, but they could be. Treat each subscriber and contact as if he or she is the best customer in the world and that person will be more likely to remain your subscriber.
Provide some way for your website visitors to provide feedback. It could be a community blog, forum, or even just a contact form. Just make sure there is some way that your visitors can communicate with you. Make sure that the link to your contact form is on every page of your website.
These days, I don't recommend adding your actual email address to your site because of all the spam bots. They scour your site for your email and soon your inbox will fill up with junk.
Does your website look professional? If you just have a site full of blinking banners and ads, I don't believe you'll succeed in the long run. You need it to look nice - not fancy - just nice, and have valuable content for visitors. If you do, they'll come back.
What about popups? You can use popup windows, but don't go crazy with them. Personally, I do not stay on a site that has more than one popup. I have been on sites where so many windows appear that you can barely get away from the site. That is just plain rude in my book.
A word about promotion. In my opinion, the best way to promote your website is by writing articles. You need articles for your newsletter and to distribute to article directories and other publishers. This is how you get your "name" out in cyberspace...to the people who matter...the ones looking for good content for their own newsletters and websites.
And the most important key to success? Perseverance. Don't give up at the first problem, or even the second. Find a mentor. Ask questions. Do whatever you have to do...but hang in there! You WILL have your OWN success story!
About the author:
Jude Wright is a Webmaster, Internet Marketer and Graphic Designer. She welcomes you to her websites at: http://aboutaffiliates.com,http://i-marketingorganizer.com,http://nutritious-cooking.comand http://designsbyjude.com
วันพฤหัสบดีที่ 25 ตุลาคม พ.ศ. 2550
Affiliate Programs and How To Build An eBusiness Around Them
by: Denise Ryder
Affiliate Programs and How To Build An eBusiness Around Them
By Dennise Ryder, Marketing Coach http://www.profitspace.com/coach
Two weeks ago, Mariangie Gonzalez sent in a question
"How do you market your Network Marketing business so yours it's perceived as different from the rest of the reps out there?"
In answer to her question the way to be perceived as different was to set up an incentive package that was related to the general theme of your affiliate or mlm progam. If you missed out on that disucssion there is a huge blog entry about that at http://www.profitspace.com/blogger.html.
What I want to do here is back up a bit...a sort of regrouping you might say and go over what to look for in affiliate programs. Affiliate programs are the easiest, fastest and most inexpensive way for ANYONE, regardless of experience to earn money. What I want to do is provide you with some insight as to what to look for in a program.
Before we dive in and talk about affiliate programs I do want to say something about starting a business regardless of whether it is on or off-line. You NEED to possess passion for what it is you are doing. If you jump into something for the sake of making money you are going to end up resenting it. Starting a business takes a lot of time and energy. If you are involved in something that you are passionate about and believe in then those hours don't seem so daunting. If you are in something just to make a buck...those hours are going to seem very over-whelming to the point where you hate what you are doing and will soon resent the business you are in.
So...with that said, if you want to start something online then look at what you are passionate about and what will juice you. From there do your research and find affiliate programs that align themselves to what you want to do.
Ok, let's look at affiliate programs ;o)
The BIG QUESTION...can you make money on-line through affiliate programs?
Answer....YES
It is totally possible to make money on-line, there are all kinds of articles and stories about people who have been successful in making money through affiliate progarms.
It has nothing to do with getting in on the ground floor in a particular program. It has nothing to do with having loads of money to market your program. Yup, you are going to have to have a marketing budget, that is just the cost of doing business. What it boils down to is looking for programs that:
1. provide products/services that are in demand
2. provide a recurring commission structure
3. promoting more than one program
4. having your own web site
So..let's look at each one of these and it will give you an idea as to why these four traits are important to your ebusiness.
1. Products/Services that are in demand. This is pretty obvious. If you don't have a market for your products/services then you aren't going to make any money. If you want to know if there is a market for the products/services you want to sell then do your research. Look at site's like Overture.com. They have a great advertisers area that provides you with a search criteria tool. All you have to do is enter the keyword that is the general them of your business and it will pop up a list of words that people have used as search criteria, this will give you an idea not only of a demand, BUT it will also give you an idea as to what search terms people use for that general theme.
Another thing is to look at the trends that are happening around us. Immediately what pops into my head is the fact that we are getting older and are more health conscious. The health and nutrition industry is huge and it is also a trend.
Have you every heard of The Popcorn Report? It was a book written that talks about the trends and where they are heading. One of the things Faith mentioned was the health and nutrition industry and cottage industry (home based business) was going to boom.
2. Commission Structure is key. Ummm, let me give you an example to hit this home because it truly is important.
You are promoting a hot product from one of the top marketers that sells for $29.95. You will earn a commission on the sale of this product of 50% (let's say it works out to about $14.00 so I don't have to strain over math here). It's a one-time sale which means after that sale is made you are having to go out and find others to buy. You are always having to work your butt off to get a "sale" for that product.
NOW...here is another example.
You are promoting an affiliate program that pays monthly, something like ProfitsVaultMonthly, then this is what happens. PVM is $29.95 per month and you earn money:
1. $20.00 PER MONTH per referral 2. You keep every penny you earn from selling the products
With the $29.95 product you are earning $14.00 for all your marketing efforts in getting that sale. That's a one time commission, make the sale and scream "next" to find yet another buyer.
With a program that pays MONTHLY, you are earning $20 per month for that same customer, next month you earn another $20 and so on. Get two join your affiliate program and you're covering your own cost plus making a bit of a profit.
Bottom-line go for those programs within your industry that pay you a monthly residual commission. That way you are earning money from the SAME customer base. If you are going to spend hard earned money marketing your program then you want to make sure that you are getting paid off those efforts EVERY MONTH...not just a one time deal.
3. Promote more than one program. If you are promoting just one program and no one buys from you then you aren't making any money...pretty straight forward right?? But, if you promote a few different programs that relate to the over- all theme of your business then you stand a better chance of making a sale. Let me give you an example:
I want to target the newbie ebusiness owner and provide them with the tools they need to start a business on-line. So...I think and ask myself "what does a newbie need?" They need a web host, an autoresponder, something to sell, leads, a list and incentive products. So, with that information I set out to find those products/serivces and set up a site...a NEWBIE MECCA you might say. Now if I only set out to promote one of those progams and a newbie already has it, then basically I just shot myself in the foot...BUT. What if they didn't have an autoresponder and saw that I had one that I promote, or they needed leads or they needed to learn about using incentive products to build a list. I just set myself up for the possibilities of making money by offering a host of products/services and not just limiting myself to just one.
See where I am going with this??
It takes more than just ONE income stream to make money. You need to set yourself up with several ways to make money. If a visitor doesn't need one product/service then you stand to make something by offering other products/services that relate.
4. Your own site. You NEED a hub. I like the word hub actually. I got the idea from the University of Alberta while I was a student there. There was a central area within the University that had a dry cleaners, barber, hair salon, and a couple of food kiosks and a little general store deal. The Unversity tagged this as the HUB. I am using HUB to describe what your site should be. YOUR central area that promotes the programs you are affiliated with, a landing area for your visitors where you can build your lists, promote your program incentives, provide content that will help your visitors...etc.
Now you are probably thinking "but, my affiliate program provides me with a web page already to go."
Yup, they do. However...
1. are you able to make any sort of adjustments to that page that will enable you to promote an incentive so that you can stand a part from the pack?
NO...
2. MORE IMPORTANTLY...are you able to offer a report or eCourse so that you can build your own list?
NO...
3. are you able to promote other programs, so if your visitor isn't interested in that specific program you stand the chance of being able to make a sale through another program?
NO...
That's three strikes right there.
Here is a fourth one for you to think about, if the above three weren't enough. Let's say you quit a program, you quit that web page is gone no big deal there. But, that means you are again having to start over from scratch. IF however, you had your own HUB, you can add to or discontinue programs BUT you still have your list building mechanisms in place and you still have other programs that can bring in money. You aren't always finding yourself starting over again from scratch.
Ok, one last thing I want to show you and then you can think about what you just read ;o)
If you are a member of a mlm program you essentially have two customer streams. You have those customers who are buying your product AND you have those in your downline. Essentially you have two different markets rolling at the same time, each with their own specific needs. Your customers of course want your products and you are selling them along with other things that tie in for that bunch. You also have your downline which of course have the same products as you...but their needs are a little different. They need guidance from you as well as other things...like:
1. a web site of their own
2. a list building mechanism
3. leads 4. autoresponder
Are you seeing where I'm going with this???
YOU have the potential to create an even greater number of income streams. You have this little market that will need these products and services in order for them to do business...just like you. So, find those services that will meet those needs for them and promote them to your downline.
There you have it, the four main traits that, if you put them into place, will put you in a better position to make money with your affiliate and mlm programs.
This isn't rocket science and it works. Again, if you follow the steps of the super affiliates you will find that these are the very same 4 traits that they have in place. They don't have an inside track to anything that you don't. Yes, they have been at it longer than you but that's about all, they had to start from somewhere as well.
The ONLY difference that perhaps stands between YOU and THEM is that they actually did what we just discussed above. They went out and found products/services that had a good market size. They went out and found affiliates programs that tied in and paid them a monthly recurring income. They found more than just one program to promote...AND they created their own HUB.
The blueprint is there for you ;o)
A great book that will help you peg yourself unique and different from the rest of the pack is..."Super Affiliate Strategies...How to Generate More Sales, Profits and Commissions For ANY Affiliate Program. It is a good read and has some very valuable ideas inside. Check it out for yourself http://www.profitspace.com/sas
About the author:
Denise Ryder is a Marketing Coach and is owner of ProfitSpace Newsletter, ( http://www.profitspace.com). Hey, want to learn how to turn a mundane sign up process into a profit-puller for your eCourses, Reports and Newsletters? Get this free download now ( http://www.profitspace.com/book.html)
Affiliate Programs and How To Build An eBusiness Around Them
By Dennise Ryder, Marketing Coach http://www.profitspace.com/coach
Two weeks ago, Mariangie Gonzalez sent in a question
"How do you market your Network Marketing business so yours it's perceived as different from the rest of the reps out there?"
In answer to her question the way to be perceived as different was to set up an incentive package that was related to the general theme of your affiliate or mlm progam. If you missed out on that disucssion there is a huge blog entry about that at http://www.profitspace.com/blogger.html.
What I want to do here is back up a bit...a sort of regrouping you might say and go over what to look for in affiliate programs. Affiliate programs are the easiest, fastest and most inexpensive way for ANYONE, regardless of experience to earn money. What I want to do is provide you with some insight as to what to look for in a program.
Before we dive in and talk about affiliate programs I do want to say something about starting a business regardless of whether it is on or off-line. You NEED to possess passion for what it is you are doing. If you jump into something for the sake of making money you are going to end up resenting it. Starting a business takes a lot of time and energy. If you are involved in something that you are passionate about and believe in then those hours don't seem so daunting. If you are in something just to make a buck...those hours are going to seem very over-whelming to the point where you hate what you are doing and will soon resent the business you are in.
So...with that said, if you want to start something online then look at what you are passionate about and what will juice you. From there do your research and find affiliate programs that align themselves to what you want to do.
Ok, let's look at affiliate programs ;o)
The BIG QUESTION...can you make money on-line through affiliate programs?
Answer....YES
It is totally possible to make money on-line, there are all kinds of articles and stories about people who have been successful in making money through affiliate progarms.
It has nothing to do with getting in on the ground floor in a particular program. It has nothing to do with having loads of money to market your program. Yup, you are going to have to have a marketing budget, that is just the cost of doing business. What it boils down to is looking for programs that:
1. provide products/services that are in demand
2. provide a recurring commission structure
3. promoting more than one program
4. having your own web site
So..let's look at each one of these and it will give you an idea as to why these four traits are important to your ebusiness.
1. Products/Services that are in demand. This is pretty obvious. If you don't have a market for your products/services then you aren't going to make any money. If you want to know if there is a market for the products/services you want to sell then do your research. Look at site's like Overture.com. They have a great advertisers area that provides you with a search criteria tool. All you have to do is enter the keyword that is the general them of your business and it will pop up a list of words that people have used as search criteria, this will give you an idea not only of a demand, BUT it will also give you an idea as to what search terms people use for that general theme.
Another thing is to look at the trends that are happening around us. Immediately what pops into my head is the fact that we are getting older and are more health conscious. The health and nutrition industry is huge and it is also a trend.
Have you every heard of The Popcorn Report? It was a book written that talks about the trends and where they are heading. One of the things Faith mentioned was the health and nutrition industry and cottage industry (home based business) was going to boom.
2. Commission Structure is key. Ummm, let me give you an example to hit this home because it truly is important.
You are promoting a hot product from one of the top marketers that sells for $29.95. You will earn a commission on the sale of this product of 50% (let's say it works out to about $14.00 so I don't have to strain over math here). It's a one-time sale which means after that sale is made you are having to go out and find others to buy. You are always having to work your butt off to get a "sale" for that product.
NOW...here is another example.
You are promoting an affiliate program that pays monthly, something like ProfitsVaultMonthly, then this is what happens. PVM is $29.95 per month and you earn money:
1. $20.00 PER MONTH per referral 2. You keep every penny you earn from selling the products
With the $29.95 product you are earning $14.00 for all your marketing efforts in getting that sale. That's a one time commission, make the sale and scream "next" to find yet another buyer.
With a program that pays MONTHLY, you are earning $20 per month for that same customer, next month you earn another $20 and so on. Get two join your affiliate program and you're covering your own cost plus making a bit of a profit.
Bottom-line go for those programs within your industry that pay you a monthly residual commission. That way you are earning money from the SAME customer base. If you are going to spend hard earned money marketing your program then you want to make sure that you are getting paid off those efforts EVERY MONTH...not just a one time deal.
3. Promote more than one program. If you are promoting just one program and no one buys from you then you aren't making any money...pretty straight forward right?? But, if you promote a few different programs that relate to the over- all theme of your business then you stand a better chance of making a sale. Let me give you an example:
I want to target the newbie ebusiness owner and provide them with the tools they need to start a business on-line. So...I think and ask myself "what does a newbie need?" They need a web host, an autoresponder, something to sell, leads, a list and incentive products. So, with that information I set out to find those products/serivces and set up a site...a NEWBIE MECCA you might say. Now if I only set out to promote one of those progams and a newbie already has it, then basically I just shot myself in the foot...BUT. What if they didn't have an autoresponder and saw that I had one that I promote, or they needed leads or they needed to learn about using incentive products to build a list. I just set myself up for the possibilities of making money by offering a host of products/services and not just limiting myself to just one.
See where I am going with this??
It takes more than just ONE income stream to make money. You need to set yourself up with several ways to make money. If a visitor doesn't need one product/service then you stand to make something by offering other products/services that relate.
4. Your own site. You NEED a hub. I like the word hub actually. I got the idea from the University of Alberta while I was a student there. There was a central area within the University that had a dry cleaners, barber, hair salon, and a couple of food kiosks and a little general store deal. The Unversity tagged this as the HUB. I am using HUB to describe what your site should be. YOUR central area that promotes the programs you are affiliated with, a landing area for your visitors where you can build your lists, promote your program incentives, provide content that will help your visitors...etc.
Now you are probably thinking "but, my affiliate program provides me with a web page already to go."
Yup, they do. However...
1. are you able to make any sort of adjustments to that page that will enable you to promote an incentive so that you can stand a part from the pack?
NO...
2. MORE IMPORTANTLY...are you able to offer a report or eCourse so that you can build your own list?
NO...
3. are you able to promote other programs, so if your visitor isn't interested in that specific program you stand the chance of being able to make a sale through another program?
NO...
That's three strikes right there.
Here is a fourth one for you to think about, if the above three weren't enough. Let's say you quit a program, you quit that web page is gone no big deal there. But, that means you are again having to start over from scratch. IF however, you had your own HUB, you can add to or discontinue programs BUT you still have your list building mechanisms in place and you still have other programs that can bring in money. You aren't always finding yourself starting over again from scratch.
Ok, one last thing I want to show you and then you can think about what you just read ;o)
If you are a member of a mlm program you essentially have two customer streams. You have those customers who are buying your product AND you have those in your downline. Essentially you have two different markets rolling at the same time, each with their own specific needs. Your customers of course want your products and you are selling them along with other things that tie in for that bunch. You also have your downline which of course have the same products as you...but their needs are a little different. They need guidance from you as well as other things...like:
1. a web site of their own
2. a list building mechanism
3. leads 4. autoresponder
Are you seeing where I'm going with this???
YOU have the potential to create an even greater number of income streams. You have this little market that will need these products and services in order for them to do business...just like you. So, find those services that will meet those needs for them and promote them to your downline.
There you have it, the four main traits that, if you put them into place, will put you in a better position to make money with your affiliate and mlm programs.
This isn't rocket science and it works. Again, if you follow the steps of the super affiliates you will find that these are the very same 4 traits that they have in place. They don't have an inside track to anything that you don't. Yes, they have been at it longer than you but that's about all, they had to start from somewhere as well.
The ONLY difference that perhaps stands between YOU and THEM is that they actually did what we just discussed above. They went out and found products/services that had a good market size. They went out and found affiliates programs that tied in and paid them a monthly recurring income. They found more than just one program to promote...AND they created their own HUB.
The blueprint is there for you ;o)
A great book that will help you peg yourself unique and different from the rest of the pack is..."Super Affiliate Strategies...How to Generate More Sales, Profits and Commissions For ANY Affiliate Program. It is a good read and has some very valuable ideas inside. Check it out for yourself http://www.profitspace.com/sas
About the author:
Denise Ryder is a Marketing Coach and is owner of ProfitSpace Newsletter, ( http://www.profitspace.com). Hey, want to learn how to turn a mundane sign up process into a profit-puller for your eCourses, Reports and Newsletters? Get this free download now ( http://www.profitspace.com/book.html)
วันพุธที่ 24 ตุลาคม พ.ศ. 2550
100,000 Subscribers In 30 Days?
by: Willie Crawford
Two years ago, I sat in Joel Christopher's "Master List Builder Seminar" listening to ideas on how to build my list faster. The room was filled with seasoned on-line and off-line marketers. They all told us that the money was in the list... something we all knew intuitively.
People in the room shared just about every method imaginable for building a list. They covered what worked, what didn't, and what you definitely should not do. They shared their personal experiences and the results of their latest list building tests.
A few of the speakers had tremendous impact on me. One was Paul Myers, whom I previously knew primarily from on-line discussion forums. I had also enjoyed several LONG phone calls with him. The other speaker whose message intrigued me was Frank Garon. Frank spoke of buying lists of new subscribers for less than a penny a name. He spoke of something called "co-registration."
Terry Dean also validated for me the impact writing good ezine articles can have at that seminar.
Frank Garon REVEALED that he and other top marketers regularly joined together and bought batches of tens of thousands.... maybe 100,000 names. These names were gathered via on-line forms placed on high traffic websites. The forms offered more information on the types of products and services that Frank and his friends offered. The websites' visitors checked this box requesting more information, and these names (along with datestamp, IP address and other relevant information) was passed to the opt-in name purchasers.
As I listened to this talk of building a list of 100,000 in a month or less, I wondered, if it's so great, why isn't everyone doing it? The answer that later became clear is that many of the top marketers ARE doing it. It's not their only method of building a list, but it's definitely one of their most profitable.
The next question that popped into my tiny mind was, "Are these really subscribers or will I be accused of spamming if I send emails to these people?" These people do actually opt-in to receive more information about starting an on-line business. They do physically check a box requesting more information be sent to them. That does technically make them opt-ins.
Later, my coaches and mentors would share with me many SECRETS. One was that when you have access to one of these list, it's all about return on investment. We all know that names purchased via co-opt systems are less responsive. They are less responsive because the subscribers don't know you - they don't have a relationship with you.
These mentors went on to share that there was a proper way to legitimately turn these opt-in "LEADS" into subscribers. The method is very simple. In your first, and every email to them, you remind them that they requested more information of this type through an on-line form. It doesn't hurt to include the date, IP address and email address they subscribed from. Then you go on to share some fantastic information with them... maybe in the form of your ezine. In every contact with these purchased names you also include an easy method for them to unsubscribe.
If you provide genuine value, over time, you will build a relationship with many of these leads. Many will unsubscribe, but again - the important metric is return on investment. that's what you need to track. If you start out with 100,000 names but 6 months later that list has dwindled down to 10,000 or maybe even 1000, what is the lifetime value of those list members remaining? That's the question you need to ask. You answer that largely based upon what you currently earn for each subscriber on your list.
Another concept that sank into my head at Joel's workshop was the concept of building sub-lists. These are lists that are kept separated based upon the source. This allows you to send emails/offers to your lists based upon list demographics or how they were acquired.
I now have many sub-lists. These sub-lists are from articles I written, teleseminars I conducted, interviews I given, course I've authored, website forms, joint ventures, and co-registration purchases. Each list is generally set up as an autoresponder that I can send select messages to. My autoresponder system allows me to send out an unlimited number of both scheduled and unscheduled messages.
The primary system I use cost me $19 per month for an unlimited number of autoresponders with an unlimited number of messages. I can pre-schedule message for up to 24 months. This fantastic autoresponder deal is available through http://ProfitAutomation.com
ProfitAutomation.com does have very strict policies on how these autoresponders can be used to prevent spam accusation problems! There is also a limit on the number of new names you can import at a time. For that reason, I recommend that when dealing with co-registration emails you use the autoresponders at: http://Therealsecrets.com/co-reg/
I also recommend that with co-registration names you not email to them too often. I send them a few emails, spaced over several months. In those emails, I provide information of genuine value... on the topic of building an on-line business AND I invite them to join my regular ezine list. In each email, I inform them of how and why they are getting the email AND provide a convenient unsubscribe link.
Over the years, I've spent many thousands of dollars on co-registration lists. The quality has varied. The best deal I have discovered is through the "Nitro Guys." They can deliver 100,000 names in 30 days. If you want less, they have an "auto-ship plan" where they send you 25,000 names a month. These names are in CVS format which mean you can import them directly into many list management and autoresponder systems. Some systems, including ProfitAutomation.com, mentioned above, do limit the number of names you can import at a time... so read the terms of service before signing up.
I mentioned the "Nitro Guys. I was attracted to them by the following intriguing headline:
"Ever Wonder How Top Marketers Get Thousands Of Subscribers On Their Lists While Everyone Else Struggles To Just Get A Couple Hundred?"
I clicked through to their site to complete the education I had started at Joel Christopher's workshop…
They taught me all about the system a lot of top marketers use to build their lists fast. Their service provides me with a great return on investment. That's what keeps me going back. For more on their services visit: http://Therealsecrets.com/co-reg/
There are no real magic bullets. I've found the names purchased through co-registration services much less responsive than the names acquired from visitors to my website. However, I have grown to consider opt-in co-registration names to be a vital part of my marketing mix. Maybe you will too? Give it some thought. And now… you know one of the secrets to building a mailing list of 100,000 in 30 days.
About the author:
Willie Crawford is a corporate president, published author, seminar speaker and host, tele-seminar speaker and host, retired military officer, karate black belt, master network marketing trainer, and lifetime student of marketing. He shows people how to actually generate substantial income on-line using very simple, easily modeled systems. An example of such a system that you can study and duplicate is at: http://ProfitMagician.com
Two years ago, I sat in Joel Christopher's "Master List Builder Seminar" listening to ideas on how to build my list faster. The room was filled with seasoned on-line and off-line marketers. They all told us that the money was in the list... something we all knew intuitively.
People in the room shared just about every method imaginable for building a list. They covered what worked, what didn't, and what you definitely should not do. They shared their personal experiences and the results of their latest list building tests.
A few of the speakers had tremendous impact on me. One was Paul Myers, whom I previously knew primarily from on-line discussion forums. I had also enjoyed several LONG phone calls with him. The other speaker whose message intrigued me was Frank Garon. Frank spoke of buying lists of new subscribers for less than a penny a name. He spoke of something called "co-registration."
Terry Dean also validated for me the impact writing good ezine articles can have at that seminar.
Frank Garon REVEALED that he and other top marketers regularly joined together and bought batches of tens of thousands.... maybe 100,000 names. These names were gathered via on-line forms placed on high traffic websites. The forms offered more information on the types of products and services that Frank and his friends offered. The websites' visitors checked this box requesting more information, and these names (along with datestamp, IP address and other relevant information) was passed to the opt-in name purchasers.
As I listened to this talk of building a list of 100,000 in a month or less, I wondered, if it's so great, why isn't everyone doing it? The answer that later became clear is that many of the top marketers ARE doing it. It's not their only method of building a list, but it's definitely one of their most profitable.
The next question that popped into my tiny mind was, "Are these really subscribers or will I be accused of spamming if I send emails to these people?" These people do actually opt-in to receive more information about starting an on-line business. They do physically check a box requesting more information be sent to them. That does technically make them opt-ins.
Later, my coaches and mentors would share with me many SECRETS. One was that when you have access to one of these list, it's all about return on investment. We all know that names purchased via co-opt systems are less responsive. They are less responsive because the subscribers don't know you - they don't have a relationship with you.
These mentors went on to share that there was a proper way to legitimately turn these opt-in "LEADS" into subscribers. The method is very simple. In your first, and every email to them, you remind them that they requested more information of this type through an on-line form. It doesn't hurt to include the date, IP address and email address they subscribed from. Then you go on to share some fantastic information with them... maybe in the form of your ezine. In every contact with these purchased names you also include an easy method for them to unsubscribe.
If you provide genuine value, over time, you will build a relationship with many of these leads. Many will unsubscribe, but again - the important metric is return on investment. that's what you need to track. If you start out with 100,000 names but 6 months later that list has dwindled down to 10,000 or maybe even 1000, what is the lifetime value of those list members remaining? That's the question you need to ask. You answer that largely based upon what you currently earn for each subscriber on your list.
Another concept that sank into my head at Joel's workshop was the concept of building sub-lists. These are lists that are kept separated based upon the source. This allows you to send emails/offers to your lists based upon list demographics or how they were acquired.
I now have many sub-lists. These sub-lists are from articles I written, teleseminars I conducted, interviews I given, course I've authored, website forms, joint ventures, and co-registration purchases. Each list is generally set up as an autoresponder that I can send select messages to. My autoresponder system allows me to send out an unlimited number of both scheduled and unscheduled messages.
The primary system I use cost me $19 per month for an unlimited number of autoresponders with an unlimited number of messages. I can pre-schedule message for up to 24 months. This fantastic autoresponder deal is available through http://ProfitAutomation.com
ProfitAutomation.com does have very strict policies on how these autoresponders can be used to prevent spam accusation problems! There is also a limit on the number of new names you can import at a time. For that reason, I recommend that when dealing with co-registration emails you use the autoresponders at: http://Therealsecrets.com/co-reg/
I also recommend that with co-registration names you not email to them too often. I send them a few emails, spaced over several months. In those emails, I provide information of genuine value... on the topic of building an on-line business AND I invite them to join my regular ezine list. In each email, I inform them of how and why they are getting the email AND provide a convenient unsubscribe link.
Over the years, I've spent many thousands of dollars on co-registration lists. The quality has varied. The best deal I have discovered is through the "Nitro Guys." They can deliver 100,000 names in 30 days. If you want less, they have an "auto-ship plan" where they send you 25,000 names a month. These names are in CVS format which mean you can import them directly into many list management and autoresponder systems. Some systems, including ProfitAutomation.com, mentioned above, do limit the number of names you can import at a time... so read the terms of service before signing up.
I mentioned the "Nitro Guys. I was attracted to them by the following intriguing headline:
"Ever Wonder How Top Marketers Get Thousands Of Subscribers On Their Lists While Everyone Else Struggles To Just Get A Couple Hundred?"
I clicked through to their site to complete the education I had started at Joel Christopher's workshop…
They taught me all about the system a lot of top marketers use to build their lists fast. Their service provides me with a great return on investment. That's what keeps me going back. For more on their services visit: http://Therealsecrets.com/co-reg/
There are no real magic bullets. I've found the names purchased through co-registration services much less responsive than the names acquired from visitors to my website. However, I have grown to consider opt-in co-registration names to be a vital part of my marketing mix. Maybe you will too? Give it some thought. And now… you know one of the secrets to building a mailing list of 100,000 in 30 days.
About the author:
Willie Crawford is a corporate president, published author, seminar speaker and host, tele-seminar speaker and host, retired military officer, karate black belt, master network marketing trainer, and lifetime student of marketing. He shows people how to actually generate substantial income on-line using very simple, easily modeled systems. An example of such a system that you can study and duplicate is at: http://ProfitMagician.com
15 Top Blog Marketing Tips
by: Chris Taylor
1. Place all your feeds on the following website and the directories listed on this page - http://www.rss-feeds-directory.com/blog_lists.html
2. For fast inclusion into yahoo, get yourself a "my yahoo" page - http://my.yahoo.com/ and place your rss feed on that page.
3. Have a link which allows other people to put your rss feed on their own "my yahoo" page. See "my yahoo" for details.
4. For fast inclusion to msn, also open a "my msn" account and add your rss feed to that page.
5. Place your blog on all the major search engines - http://www.thewebtrafficco.com/search_engine.html
6. Join this site and add your blog (free) - http://www.BlogExplosion.com
7. Ping your blog after every post at - http://pingomatic.com/
8. Place a "blogroll" on your blog using - www.blogrolling.com
9. Make a blog post at least every day or less. Why? - http://www.feedforall.com/why-use-rss.htm If you don't think you can write enough content on a daily basis, there are many free articles out there you can use.
10. Invite other editors/writers or webmasters to write on your blog as co-editors. Make sure you allow them to include their "resource box" at the bottom of each post and set up an "about our editors" page.
11. Place a link and description to your blog on all your websites, out going emails and any autoresponder courses you have set up.
12. Announce your blog at forums you currently use/participate in.
13. Place informative responses in the "comments" box of other highly trafficked blogs in your field of business.
14. Once you have 10 to 15 posts on your blog, announce it with a press release.
15. Download this free rss marketing ebook by top Rss expert, ‘Rok Hrastnik’ - http://www.rss-feeds-directory.com/rss_the_business_case.zip
About the author:
Chris Taylor – helping web based business achieve unique distinction & maximum growth by building "life-time, client based relationships” – http://www.web-traffic-review.com/increase-web-traffic
Copyright ฉ CATDynamics - Catdynamics.com 2005.
Circulated by Article Emporium
1. Place all your feeds on the following website and the directories listed on this page - http://www.rss-feeds-directory.com/blog_lists.html
2. For fast inclusion into yahoo, get yourself a "my yahoo" page - http://my.yahoo.com/ and place your rss feed on that page.
3. Have a link which allows other people to put your rss feed on their own "my yahoo" page. See "my yahoo" for details.
4. For fast inclusion to msn, also open a "my msn" account and add your rss feed to that page.
5. Place your blog on all the major search engines - http://www.thewebtrafficco.com/search_engine.html
6. Join this site and add your blog (free) - http://www.BlogExplosion.com
7. Ping your blog after every post at - http://pingomatic.com/
8. Place a "blogroll" on your blog using - www.blogrolling.com
9. Make a blog post at least every day or less. Why? - http://www.feedforall.com/why-use-rss.htm If you don't think you can write enough content on a daily basis, there are many free articles out there you can use.
10. Invite other editors/writers or webmasters to write on your blog as co-editors. Make sure you allow them to include their "resource box" at the bottom of each post and set up an "about our editors" page.
11. Place a link and description to your blog on all your websites, out going emails and any autoresponder courses you have set up.
12. Announce your blog at forums you currently use/participate in.
13. Place informative responses in the "comments" box of other highly trafficked blogs in your field of business.
14. Once you have 10 to 15 posts on your blog, announce it with a press release.
15. Download this free rss marketing ebook by top Rss expert, ‘Rok Hrastnik’ - http://www.rss-feeds-directory.com/rss_the_business_case.zip
About the author:
Chris Taylor – helping web based business achieve unique distinction & maximum growth by building "life-time, client based relationships” – http://www.web-traffic-review.com/increase-web-traffic
Copyright ฉ CATDynamics - Catdynamics.com 2005.
Circulated by Article Emporium
วันเสาร์ที่ 20 ตุลาคม พ.ศ. 2550
11 Creative Ways You Can Use Autoresponders
by: Shery Ma Belle Arrieta-Russ
1. Pick 4 or more articles you've written that have a common theme and put them in an autoresponder series. Announce it on your site as an e-mail course on the go.
2. If you have a page for related links, create a related links file and put it on autoresponder. This can be a one-page e-mail containing 15-50 links that are of interest to your visitors. Put your own promotional texts or blurbs at the top, middle and bottom of the e-mail.
3. Create a fun or trivia quiz, put it up on your site and put the answers in an autoresponder that your visitors can request. This way, you'll know the people who took your quiz.
4. Write reviews of books, music, e-books, sites, software or anything you can think of and put each review (or related reviews) in an autoresponder. If what you are reviewing have affiliate programs, use your affiliate links in the autoresponder.
5. Run a contest on your site or e-zine, then have your visitors or subscribers send their responses to your autoresponder. This way, you won't have to worry about manually sending them a confirmation receipt.
6. Create a frequently updated autoresponder and let your visitors and/or subscribers know about it. You can put in weekly tips or links to useful resources in the autoresponder and a reminder to the people who request it that you update it every week or on a regular basis (e.g. tell them to request for the same autoresponder again a week from now). You can use this method instead of using autoresponders with limited follow up messages.
7. If you've written 20 or more articles and you have them on separate autoresponder accounts, create a master list for your articles. In this master list, list the titles of your articles, their autoresponder addresses and their short descriptions. You can then just promote this master list.
8. Put excerpts or free chapters of your e-book, book or paid e-mail courses in an autoresponder series, then include your follow up sales letters at the end.
9. If you're selling your own products, put your testimonials on autoresponder, along with the description of your products, an excerpt or a free chapter. This will increase your credibility.
10. Keep track of people who download your free e-book, e-report, or free software by putting their download links in an autoresponder. When you promote your free product, you can just promote the autoresponder address.
11. Put links to your hidden pages on autoresponder. A hidden page could be the affiliate page where you have all the graphics, text links, promotional articles that interested affiliates can use. Let people know they can have free access to your affiliate page by requesting the autoresponder. This way, you can have a list of people who are interested in becoming your affiliates.
About the author:
Copyright (c) Shery Ma Belle Arrieta-Russ
Shery is the developer of creative, motivating and fun e-mail courses for writers. Sign up and take an e-mail course today -- free! -- at http://WritingBliss.comShe also authored the e-book that lets you create your own original and profitable E-mail Workshops, eCourses and Tutorials in only 3 days! Visit http://EmailWorkshopsHowTo.comfor more info.
1. Pick 4 or more articles you've written that have a common theme and put them in an autoresponder series. Announce it on your site as an e-mail course on the go.
2. If you have a page for related links, create a related links file and put it on autoresponder. This can be a one-page e-mail containing 15-50 links that are of interest to your visitors. Put your own promotional texts or blurbs at the top, middle and bottom of the e-mail.
3. Create a fun or trivia quiz, put it up on your site and put the answers in an autoresponder that your visitors can request. This way, you'll know the people who took your quiz.
4. Write reviews of books, music, e-books, sites, software or anything you can think of and put each review (or related reviews) in an autoresponder. If what you are reviewing have affiliate programs, use your affiliate links in the autoresponder.
5. Run a contest on your site or e-zine, then have your visitors or subscribers send their responses to your autoresponder. This way, you won't have to worry about manually sending them a confirmation receipt.
6. Create a frequently updated autoresponder and let your visitors and/or subscribers know about it. You can put in weekly tips or links to useful resources in the autoresponder and a reminder to the people who request it that you update it every week or on a regular basis (e.g. tell them to request for the same autoresponder again a week from now). You can use this method instead of using autoresponders with limited follow up messages.
7. If you've written 20 or more articles and you have them on separate autoresponder accounts, create a master list for your articles. In this master list, list the titles of your articles, their autoresponder addresses and their short descriptions. You can then just promote this master list.
8. Put excerpts or free chapters of your e-book, book or paid e-mail courses in an autoresponder series, then include your follow up sales letters at the end.
9. If you're selling your own products, put your testimonials on autoresponder, along with the description of your products, an excerpt or a free chapter. This will increase your credibility.
10. Keep track of people who download your free e-book, e-report, or free software by putting their download links in an autoresponder. When you promote your free product, you can just promote the autoresponder address.
11. Put links to your hidden pages on autoresponder. A hidden page could be the affiliate page where you have all the graphics, text links, promotional articles that interested affiliates can use. Let people know they can have free access to your affiliate page by requesting the autoresponder. This way, you can have a list of people who are interested in becoming your affiliates.
About the author:
Copyright (c) Shery Ma Belle Arrieta-Russ
Shery is the developer of creative, motivating and fun e-mail courses for writers. Sign up and take an e-mail course today -- free! -- at http://WritingBliss.comShe also authored the e-book that lets you create your own original and profitable E-mail Workshops, eCourses and Tutorials in only 3 days! Visit http://EmailWorkshopsHowTo.comfor more info.
10 Powerful Ways To Grow Your Income
by: John Karnish
1. Don't forget to follow up with your customers. You could follow up with a related product, service or affiliate program. Follow up every month or so with a new product and watch your wallet grow.
2. You can always upsell to your customers. When they reach your order page, let them know about a few extra related products that you sell. This is a great way to squeeze more profit from each customer.
3. Let your customers refer new customers for a full rebate of their purchase. This could easily turn one sale into three or four.
4. Let your customers know about your affiliate program. Work in how they only have to refer a few people in order to pay back their purchase price and make a profit.
5. Sell resell rights to your product or even sell a brandable version. You can include an ad for similar products and make money off of the sales and also make money selling the resell rights to your product as a back end.
6. Create a package with other people’s products. You could include a sample and offer the product owners a portion of the referral sales from the sample. This is an easy way of having other people sell your product for you.
7 Offer your customers a discount on a related product. Since they all ready have built a relationship with them, you could push a higher ticket product.
8. Send your customers offers for add-ons to your original products. You could easily offer upgrades, related services, software and so on. If they enjoyed the original product, they’ll buy the add-ons.
9. Sell gift certificates for your products. You'll make money from the sales of the gift certificates and you can follow up with related products in order to profit from future sales.
10. Send your customers freebies. You could place an ad for your website on bumper stickers, baseball hats, t-shirts and so forth. Through indirect exposure, people will visit your website and purchase.
About the author:
John Karnish is the founder of OptInIncome.Net, a free membership site devoted to building responsive mailing lists. Get “so many subscribers that your autoresponder demands a raise!”
==> http://www.optinincome.net
1. Don't forget to follow up with your customers. You could follow up with a related product, service or affiliate program. Follow up every month or so with a new product and watch your wallet grow.
2. You can always upsell to your customers. When they reach your order page, let them know about a few extra related products that you sell. This is a great way to squeeze more profit from each customer.
3. Let your customers refer new customers for a full rebate of their purchase. This could easily turn one sale into three or four.
4. Let your customers know about your affiliate program. Work in how they only have to refer a few people in order to pay back their purchase price and make a profit.
5. Sell resell rights to your product or even sell a brandable version. You can include an ad for similar products and make money off of the sales and also make money selling the resell rights to your product as a back end.
6. Create a package with other people’s products. You could include a sample and offer the product owners a portion of the referral sales from the sample. This is an easy way of having other people sell your product for you.
7 Offer your customers a discount on a related product. Since they all ready have built a relationship with them, you could push a higher ticket product.
8. Send your customers offers for add-ons to your original products. You could easily offer upgrades, related services, software and so on. If they enjoyed the original product, they’ll buy the add-ons.
9. Sell gift certificates for your products. You'll make money from the sales of the gift certificates and you can follow up with related products in order to profit from future sales.
10. Send your customers freebies. You could place an ad for your website on bumper stickers, baseball hats, t-shirts and so forth. Through indirect exposure, people will visit your website and purchase.
About the author:
John Karnish is the founder of OptInIncome.Net, a free membership site devoted to building responsive mailing lists. Get “so many subscribers that your autoresponder demands a raise!”
==> http://www.optinincome.net
วันพุธที่ 17 ตุลาคม พ.ศ. 2550
10. Lightening Fast Ways To Escalate Your Sales
by: Aimee Kadi
1. Sell an inexpensive product to sell an expensive product. If people like your inexpensive product, they'll be persuaded to buy your expensive one.
2. Allow your visitors to decided how much they want to pay for your product. I only recommend it for products that don't sell or ones that hardly sell.
3. Create an extra revenue stream with your web site's articles or content. Publish the first paragraph of each article and charge people to read the rest.
4. E-mail targeted e-zines and ask them to do a joint venture with you. Ask them to run your ad and in exchange they get a percentage of the profits.
5. Find a tiny niche for your new free e-zine. There are thousands of free e-zines; your e-zine needs to be extra specialized to attract new subscribers.
6. Test your ads by using autoresponders. You can have people e-mail your autoresponders to get more information and you just check your traffic reports.
7. Create credibility and trust with your visitors by telling them something they already know. They'll know for sure you're not lying to them.
8. Make residual income from your customers by selling back end products. If you don't have any, you could sign up to related affiliate programs.
9. Use a redirect page to boost your sales. People think the long affiliate URLs look unprofessional in e-mail so you could redirect them to a web link.
10. Create an extra income from your web site by charging for consulting. The consulting should be related to your web site's theme.
About the author:
Aimee Kadi
Aimee@contact.net http://www.netprofitblueprint.com/?ref=147
1. Sell an inexpensive product to sell an expensive product. If people like your inexpensive product, they'll be persuaded to buy your expensive one.
2. Allow your visitors to decided how much they want to pay for your product. I only recommend it for products that don't sell or ones that hardly sell.
3. Create an extra revenue stream with your web site's articles or content. Publish the first paragraph of each article and charge people to read the rest.
4. E-mail targeted e-zines and ask them to do a joint venture with you. Ask them to run your ad and in exchange they get a percentage of the profits.
5. Find a tiny niche for your new free e-zine. There are thousands of free e-zines; your e-zine needs to be extra specialized to attract new subscribers.
6. Test your ads by using autoresponders. You can have people e-mail your autoresponders to get more information and you just check your traffic reports.
7. Create credibility and trust with your visitors by telling them something they already know. They'll know for sure you're not lying to them.
8. Make residual income from your customers by selling back end products. If you don't have any, you could sign up to related affiliate programs.
9. Use a redirect page to boost your sales. People think the long affiliate URLs look unprofessional in e-mail so you could redirect them to a web link.
10. Create an extra income from your web site by charging for consulting. The consulting should be related to your web site's theme.
About the author:
Aimee Kadi
Aimee@contact.net http://www.netprofitblueprint.com/?ref=147
8 Quick, Hot Reasons You Should Offer an E-mail Course Today
by: Shery Ma Belle Arrieta-Russ
1. E-mail courses are generally quick and easy to create. Contents for your e-mail courses are everywhere -- old articles, interviews, information from doing research. You only need to know how to organize them and make the content easy to understand and follow.
2. You can append your sales letters at the end of your e-mail courses. People who take your e-mail courses can learn something valuable from you first, and when they're done, they will be more receptive to your follow-up letters.
3. E-mail courses can help you attract visitors to your Web site. You can't put everything in an e-mail course so you can actually place links within your e-mail course messages. These links can point to more information found on your site. You can promote your Web site's URL in each message.
4. E-mail courses can help you gain more subscribers for your e-zine. Make people aware that subscribers of your e-zine are always the ones to get first dibs on your e-mail courses.
5. You can run your e-mail courses hands-free. You just need to create and arrange your e-mail messages in the order you want them to be delivered to your participants, then put them in a sequential autoresponder. Your e-mail courses then become your 24/7 promoter!
6. E-mail courses can help you get leads and you can promote your products or services to these people. And by making your e-mail courses 100% opt-in, the risk of being accused of sending unsolicited e-mails is significantly reduced.
7. People won't ever need to download any special software before they can take your e-mail courses. All they need is an e-mail address. They can read your e-mail course lessons straight from their e-mail clients (Eudora, Pegasus, Outlook Express) or on the Web (Hotmail, Yahoo!Mail or any Web-based e-mail).
8. You can tailor your e-mail courses to promote specific products or services you are selling on your Web site. If your e-mail course consists of 10 lessons delivered in 10 e-mail messages, then people who take your e-mail course are exposed to your product or service 10 consecutive times. This definitely increases your chances of getting your product or service bought.
About the author:
Copyright (c) Shery Ma Belle Arrieta-Russ
Shery is the developer of creative, motivating and fun e-mail courses for writers. Sign up and take an e-mail course today -- free! -- at http://WritingBliss.comShealso authored the e-book that lets you create your own original and profitable E-mail Workshops, eCourses and Tutorials in only 3 days! Visit http://EmailWorkshopsHowTo.comfor more info.
1. E-mail courses are generally quick and easy to create. Contents for your e-mail courses are everywhere -- old articles, interviews, information from doing research. You only need to know how to organize them and make the content easy to understand and follow.
2. You can append your sales letters at the end of your e-mail courses. People who take your e-mail courses can learn something valuable from you first, and when they're done, they will be more receptive to your follow-up letters.
3. E-mail courses can help you attract visitors to your Web site. You can't put everything in an e-mail course so you can actually place links within your e-mail course messages. These links can point to more information found on your site. You can promote your Web site's URL in each message.
4. E-mail courses can help you gain more subscribers for your e-zine. Make people aware that subscribers of your e-zine are always the ones to get first dibs on your e-mail courses.
5. You can run your e-mail courses hands-free. You just need to create and arrange your e-mail messages in the order you want them to be delivered to your participants, then put them in a sequential autoresponder. Your e-mail courses then become your 24/7 promoter!
6. E-mail courses can help you get leads and you can promote your products or services to these people. And by making your e-mail courses 100% opt-in, the risk of being accused of sending unsolicited e-mails is significantly reduced.
7. People won't ever need to download any special software before they can take your e-mail courses. All they need is an e-mail address. They can read your e-mail course lessons straight from their e-mail clients (Eudora, Pegasus, Outlook Express) or on the Web (Hotmail, Yahoo!Mail or any Web-based e-mail).
8. You can tailor your e-mail courses to promote specific products or services you are selling on your Web site. If your e-mail course consists of 10 lessons delivered in 10 e-mail messages, then people who take your e-mail course are exposed to your product or service 10 consecutive times. This definitely increases your chances of getting your product or service bought.
About the author:
Copyright (c) Shery Ma Belle Arrieta-Russ
Shery is the developer of creative, motivating and fun e-mail courses for writers. Sign up and take an e-mail course today -- free! -- at http://WritingBliss.comShealso authored the e-book that lets you create your own original and profitable E-mail Workshops, eCourses and Tutorials in only 3 days! Visit http://EmailWorkshopsHowTo.comfor more info.
วันอังคารที่ 16 ตุลาคม พ.ศ. 2550
7 Valuable Tips For Article Writers
by: Ken Hill
1. Let your affiliates use your articles to earn commissions.
Simply make your articles available to your affiliates to publish in their ezines or on their web sites with their affiliate links in your resource box.
You'll be able to increase the success of your existing affiliates.
You'll also be able to get your new affiliates started on the right track by providing them with a unique and powerful way to begin promoting your business.
2. Post your articles on your site.
Not all article writers do this, but it's a great way to showcase your expertise and increase your visitor's trust in you.
It can also help you to get more new affiliate sign ups. Just let your visitors know that they can use your articles to earn commissions.
3. Write to one person.
A good way to draw your reader into your article is to write as if you're writing to a friend.
By doing this, your article won't turn out like a "business document", and you'll be able to make your writing more personable and get more traffic to your site.
4. Do an article swap.
You could swap an article to be published in another writer's ezine, or you could swap articles to be published on each others' sites.
5. Start an article announcement list.
Get more ezine publishers and webmasters to reprint your articles by running an email list that tells them when you've written a new article or articles.
Like publishing your articles on your site, your list can help you to get more new affiliates.
Your list can also keep your existing affiliates up to date on any new commissionable articles you have for them to publish.
6. Use autoresponders.
Make your individual articles and also a "master list" of your articles available by autoresponder.
Include your master list email address in your posts to article announcement lists, along with your publishing guidelines and other information.
That way you'll be able to further promote your past articles, and you'll get more of your articles published by webmasters and ezine publishers that enjoy your writing.
Autoresponders can also be used to publish your article announcement list (or ezine).
With broadcast capable autoresponders you'll be able to double opt in your subscribers, easily send out your announcements, and your autoresponders can easily take care of your subscribe and unsubscribe requests.
7. Create ebooks.
For example, you could make an ebook compilation of your best articles on a specific topic such as ezine publishing or copywriting.
Add to the profit you get from your new ebook by publishing articles in it where you're able to earn commissions, or by making it available to your affiliates to rebrand with their affiliate links.
About the author:
Ken publishes Net Pro Articles where you'll get 10 fresh articles delivered to you every month. Join today by visiting http://netpromarketer.comor view the latest issue here: http://netpromarketer.com/netproarticles.html
1. Let your affiliates use your articles to earn commissions.
Simply make your articles available to your affiliates to publish in their ezines or on their web sites with their affiliate links in your resource box.
You'll be able to increase the success of your existing affiliates.
You'll also be able to get your new affiliates started on the right track by providing them with a unique and powerful way to begin promoting your business.
2. Post your articles on your site.
Not all article writers do this, but it's a great way to showcase your expertise and increase your visitor's trust in you.
It can also help you to get more new affiliate sign ups. Just let your visitors know that they can use your articles to earn commissions.
3. Write to one person.
A good way to draw your reader into your article is to write as if you're writing to a friend.
By doing this, your article won't turn out like a "business document", and you'll be able to make your writing more personable and get more traffic to your site.
4. Do an article swap.
You could swap an article to be published in another writer's ezine, or you could swap articles to be published on each others' sites.
5. Start an article announcement list.
Get more ezine publishers and webmasters to reprint your articles by running an email list that tells them when you've written a new article or articles.
Like publishing your articles on your site, your list can help you to get more new affiliates.
Your list can also keep your existing affiliates up to date on any new commissionable articles you have for them to publish.
6. Use autoresponders.
Make your individual articles and also a "master list" of your articles available by autoresponder.
Include your master list email address in your posts to article announcement lists, along with your publishing guidelines and other information.
That way you'll be able to further promote your past articles, and you'll get more of your articles published by webmasters and ezine publishers that enjoy your writing.
Autoresponders can also be used to publish your article announcement list (or ezine).
With broadcast capable autoresponders you'll be able to double opt in your subscribers, easily send out your announcements, and your autoresponders can easily take care of your subscribe and unsubscribe requests.
7. Create ebooks.
For example, you could make an ebook compilation of your best articles on a specific topic such as ezine publishing or copywriting.
Add to the profit you get from your new ebook by publishing articles in it where you're able to earn commissions, or by making it available to your affiliates to rebrand with their affiliate links.
About the author:
Ken publishes Net Pro Articles where you'll get 10 fresh articles delivered to you every month. Join today by visiting http://netpromarketer.comor view the latest issue here: http://netpromarketer.com/netproarticles.html
วันศุกร์ที่ 12 ตุลาคม พ.ศ. 2550
7 Effective Ways To Get More New Ezine Subscribers
by: Ken Hill
1. Swap an ad.
Pinpoint which ads and ezines work best for you by tracking your swaps.
Also try to swap for multiple issues as many people won't respond to your ad until they see it a few times.
2. Purchase ezine ads.
Run ads for your ezine in relevant ezines that you enjoy.
Also search ezine directories for ezines that offer reasonable rates and that reach your target market.
3. Do a thank you page swap.
Get excellent ongoing promotion of your ezine by using your thank you page to swap an ad or recommendation with another ezine publisher.
Choose ezines that your new subscribers would be interested in, but not ezines that compete directly with you.
Also make sure that you only recommend ezines that truly do offer valuable content, so that you won't start off on the wrong foot with your new subscribers.
4. Offer a bonus.
Increase your subscriptions by offering something for free that your target market would find to be of value.
For example, you could offer a free email course, ebook, report or access to your "subscriber only" membership site.
5. Write articles.
Your articles can help you to establish yourself as an expert in your field.
Your articles can also help you to get more new readers that are interested in the topics covered in your ezine.
Just add a resource box that promotes your ezine to your articles, or include a couple of lines of promotion for your ezine in addition to your other information.
6. Offer a sample issue.
Offer your sample issue on your site or by autoresponder, and when you can use it in your posts to ezine directories.
You can also increase your subscriptions by linking to your sample issue in your resource box when you write articles to promote your ezine.
7. Provide testimonials.
Increase your ezine's credibility by including testimonials that praise your ezine on your site. Include your reader's first and last name and web address along with her testimonial, and when you can use testimonials that are specific in nature as opposed to those that are general.
About the author:
Ken's articles have been published in numerous ezines and web sites all over the net. For more articles on ezine publishing from Ken and other respected authors visit http://www.ezinepublishers.net
1. Swap an ad.
Pinpoint which ads and ezines work best for you by tracking your swaps.
Also try to swap for multiple issues as many people won't respond to your ad until they see it a few times.
2. Purchase ezine ads.
Run ads for your ezine in relevant ezines that you enjoy.
Also search ezine directories for ezines that offer reasonable rates and that reach your target market.
3. Do a thank you page swap.
Get excellent ongoing promotion of your ezine by using your thank you page to swap an ad or recommendation with another ezine publisher.
Choose ezines that your new subscribers would be interested in, but not ezines that compete directly with you.
Also make sure that you only recommend ezines that truly do offer valuable content, so that you won't start off on the wrong foot with your new subscribers.
4. Offer a bonus.
Increase your subscriptions by offering something for free that your target market would find to be of value.
For example, you could offer a free email course, ebook, report or access to your "subscriber only" membership site.
5. Write articles.
Your articles can help you to establish yourself as an expert in your field.
Your articles can also help you to get more new readers that are interested in the topics covered in your ezine.
Just add a resource box that promotes your ezine to your articles, or include a couple of lines of promotion for your ezine in addition to your other information.
6. Offer a sample issue.
Offer your sample issue on your site or by autoresponder, and when you can use it in your posts to ezine directories.
You can also increase your subscriptions by linking to your sample issue in your resource box when you write articles to promote your ezine.
7. Provide testimonials.
Increase your ezine's credibility by including testimonials that praise your ezine on your site. Include your reader's first and last name and web address along with her testimonial, and when you can use testimonials that are specific in nature as opposed to those that are general.
About the author:
Ken's articles have been published in numerous ezines and web sites all over the net. For more articles on ezine publishing from Ken and other respected authors visit http://www.ezinepublishers.net
วันพฤหัสบดีที่ 11 ตุลาคม พ.ศ. 2550
5 Tips to Heat Up Your On-Line Marketing Using Off - Line Tactics
by: Denise Ryder
The internet of course brings a huge arena of marketing opportunities for you. The ability to do business with people around the world has now been made readily available through a web site and email. It truly has leveled the playing field and has provided ALL of us with the opportunity of taking our business to the global level.
How powerful is that!!
While everyone is focusing on their "eBusiness" they are missing the potential that exists in using off line marketing approaches to boost their online marketing efforts.
Here are five things you can do to heat up your efforts.
Articles
Actually if you are already using Articles as a marketing tactic for your on line marketing efforts, use the same articles for off line publications as well. Publishers regardless of the fact they are on or off line are ALL looking for good, valuable content.
Advertising
You know the effects that advertising on line can have for your business. You already have an ad that pulls for you on line. Then why not give it a shot off line and see if you can tap into another possible market.
Again, with the local newsletters in your community and any small business groups there are. Check out their rates and start using off line advertising to generate some exposure from off line sources.
Remember that you have to pay for this advertising so in that regard, advertising in something that you can afford and afford for a long period of time.
Networking
By attending a networking mixer you are getting the best of both worlds. You get the chance to get out and break out of that bubble AND you also get to spread the word about your business by talking with others!!
Depending upon the format, many of these mixers are of a referral nature. Meaning they allow only one business from each industry and through each member's dealings if they find someone looking for your service or product... then you will get a referral to follow up on.
Business Cards
A business card can end up in more places than you can even dream possible. They are a cost effective marketing tool. How many places do you go to on a regular basis where you could just leave a few business cards on a counter??? Now even if you are an eBusiness owner you can still use this to your advantage.
Here are a few things to consider when getting your cards done.
1. Do not go with black printing on a white card. It screams cheap and newbie. If money is tight, understandable, but go for a coloured card stock with a matching coloured print. It is still inexpensive and it doesn't scream new, or "Herb Tarlick" marketing practices.
2. Include your business name, contact name, phone number, site address, web site address and of course your address. If for security reasons you don't want to include your home address then that's fine. However, make sure you have ALL possible ways for a potential customer to do business with you.
3. USE THE BACK OF THE CARD...what a waste of potential marketing opportunities. So many people forget about this. A business card is a mini- billboard...use it ALL. On the back you could have a few tips and then the email address to your autoresponder for them to get more info. I had an Accountant use the back of her card by providing all the applicable phone numbers to all the tax offices that a business owner would need. Another client of mine is a travel agent and he included all the 1-800 numbers for the prime airlines and car rental agencies. The idea is to make your card a keeper ;o)
Business Alliances
Ok, on line we refer to these as Joint Ventures, Business Alliances is the same thing, but only the name has been changed.
Leverage yourself by finding another business owner off line, where you can set up an alliance and piggy back each other's marketing efforts. This one takes a little time and effort to set up, but, once it is again you are tapping into prospects that would never have found you otherwise.
There you go, five quick tips and in some regards you can use the same tactic in both on and off line marketing...so why not???
About the author:
Denise Ryder is a Marketing Coach and is owner of ProfitSpace Newsletter, ( http://www.profitspace.com). Hey, want to learn how to turn a mundane sign up process into a profit-puller for your eCourses, Reports and Newsletters? Get this free download now ( http://www.profitspace.com/book.html)
The internet of course brings a huge arena of marketing opportunities for you. The ability to do business with people around the world has now been made readily available through a web site and email. It truly has leveled the playing field and has provided ALL of us with the opportunity of taking our business to the global level.
How powerful is that!!
While everyone is focusing on their "eBusiness" they are missing the potential that exists in using off line marketing approaches to boost their online marketing efforts.
Here are five things you can do to heat up your efforts.
Articles
Actually if you are already using Articles as a marketing tactic for your on line marketing efforts, use the same articles for off line publications as well. Publishers regardless of the fact they are on or off line are ALL looking for good, valuable content.
Advertising
You know the effects that advertising on line can have for your business. You already have an ad that pulls for you on line. Then why not give it a shot off line and see if you can tap into another possible market.
Again, with the local newsletters in your community and any small business groups there are. Check out their rates and start using off line advertising to generate some exposure from off line sources.
Remember that you have to pay for this advertising so in that regard, advertising in something that you can afford and afford for a long period of time.
Networking
By attending a networking mixer you are getting the best of both worlds. You get the chance to get out and break out of that bubble AND you also get to spread the word about your business by talking with others!!
Depending upon the format, many of these mixers are of a referral nature. Meaning they allow only one business from each industry and through each member's dealings if they find someone looking for your service or product... then you will get a referral to follow up on.
Business Cards
A business card can end up in more places than you can even dream possible. They are a cost effective marketing tool. How many places do you go to on a regular basis where you could just leave a few business cards on a counter??? Now even if you are an eBusiness owner you can still use this to your advantage.
Here are a few things to consider when getting your cards done.
1. Do not go with black printing on a white card. It screams cheap and newbie. If money is tight, understandable, but go for a coloured card stock with a matching coloured print. It is still inexpensive and it doesn't scream new, or "Herb Tarlick" marketing practices.
2. Include your business name, contact name, phone number, site address, web site address and of course your address. If for security reasons you don't want to include your home address then that's fine. However, make sure you have ALL possible ways for a potential customer to do business with you.
3. USE THE BACK OF THE CARD...what a waste of potential marketing opportunities. So many people forget about this. A business card is a mini- billboard...use it ALL. On the back you could have a few tips and then the email address to your autoresponder for them to get more info. I had an Accountant use the back of her card by providing all the applicable phone numbers to all the tax offices that a business owner would need. Another client of mine is a travel agent and he included all the 1-800 numbers for the prime airlines and car rental agencies. The idea is to make your card a keeper ;o)
Business Alliances
Ok, on line we refer to these as Joint Ventures, Business Alliances is the same thing, but only the name has been changed.
Leverage yourself by finding another business owner off line, where you can set up an alliance and piggy back each other's marketing efforts. This one takes a little time and effort to set up, but, once it is again you are tapping into prospects that would never have found you otherwise.
There you go, five quick tips and in some regards you can use the same tactic in both on and off line marketing...so why not???
About the author:
Denise Ryder is a Marketing Coach and is owner of ProfitSpace Newsletter, ( http://www.profitspace.com). Hey, want to learn how to turn a mundane sign up process into a profit-puller for your eCourses, Reports and Newsletters? Get this free download now ( http://www.profitspace.com/book.html)
5 Things More Important to Internet Buyers Than WHAT You Sell - II
by: Dr. Lynella Grant
5 Things More Important to Internet Buyers Than WHAT You're Selling - II
Article II of a two-part series For Article I
http://www.yellowpagesage.com/article232.html Dr. Lynella Grant
Web commerce is all about courtship, not salesmanship. In life, a suitor can't go from first date to the engagement ring in one afternoon. Courtship is an intricate dance, where each party contributes to the relationship at a measured tempo. Trust grows through gradual exchanges and reassurances.
Yet, the typical sales-oriented Web site urges the visitor to jump to commitment right away. Pushing for them to "BUY NOW!" is not only premature, but a misapplication of the fact that visitors are in a hurry. Developing a relationship can't be rushed or skipped--not if you intend to lead them to the alter (sale). Buyers want and need to proceed at their own pace.
Each request you make of a visitor "call, read, subscribe or buy" requires a higher level of commitment. So back off the hard sell, and instead weave the steps into a sensuous dance that respects them and invites a lasting relationship. It's possible, if you follow these five points that buyers care about.
1. How well they're treated
The mood of the site should be welcoming, geared to assist the customer finding what they're looking for. Trust grows as you minimize their sense of risk. And make no mistake, the buyer's risks are greater online. Recognize them and reduce them as much as possible. They've been conned, burned, or faced non-delivery of purchases--not to mention abuse of their credit cards or privacy information.
The Internet works because people feel anonymous. People are understandably leery about revealing personal information. So every aspect of the site needs to say, "you're safe here" along with, "look at all the interesting things we have to show you." One fast move and that skittish deer will bolt.
Web commerce has several inherent disadvantages--shipping charges, delays until products arrive, lack of hands-on assessment, etc. When buyers encounter other disadvantages as well, whether it's unacceptable policies, or added costs, they treat them as a deal breaker--even if it's just a little bit more.
2. How efficiently the buying process went
Assuming your site sells a tangible product, the buyer has to be able to assess its looks, materials, uses, and value without being able to touch it. This can be accomplished much better with some products than others by use of photographs and descriptive copy. But a buyer still takes a chance as to color, size, quality, and suitability. Sales sites need to know their customers' concerns so well that they anticipate what they need to know.
Design the site for ease of scanning and logical organization that presents information so it will guide and inform.
3. How much aggravation they had to endure
Here's where poor navigation or slow download times cost you sales. (Navigation problems are a main reason why site visitors leave.) They won't stay at a site where they can't easily find the answers they want. And if they have to wait too long for pages to load, forget it. Internet users are extremely time sensitive. The high percentage of abandoned shopping carts (as much as a quarter) proves that the payment process can defeat all efforts to motivate the buyer. These are "almost" sales, where sloppiness got in the way.
Getting through some payment procedures confounds even experienced surfers. How many payment options do you provide--anywhere from Paypal to fax your order? Credit cards are convenient, but not always the purchaser's preferred choice. How intrusive are the questions (yes, we know about fraud avoidance)? When the goal is building trust (in both directions), how many "we don't trust you" signals does your site send?
4. How many mind games were played on them The primary products sold on most web sites are hype and high pressure. Unfortunately, that's not what buyers are looking to buy, and why conversion rates online are so abysmally low. The quality of typical sales copy is aggressive, designed more to trick than inform. It seems like the sales letters were drafted from the same manual.
Aggressive tactics are so widespread that effective, customer-friendly copy can actually stand out. So get rid of the "gotchas." Customers dread them, and then relax once they don't find them. Mind games don't end after the sale's complete. Be alert for delivery, security, and privacy lapses that could creep up after the sale.
5. How well the business has its act together overall
Behind the computer screen are untold elements--efficient links, quick loading, glitch-free credit card processing, the respect for the visitor's time, etc., that reveal the company's priorities. Unless all the parts work with a consistent goal and degree of care the buyer experiences whiplash. Sour notes (small potatoes signals) are trivial in themselves, but break the momentum toward purchasing. They're easily eliminated--once you know to look for them. To learn how, read the helpful articles at my site, http://www.giantpotatoes.com
Give yourself extra points for post-sale follow up. Here's where Internet sellers can shine because of autoresponders and customer-oriented e-mail. Don't just use such tools for making the sale. Use them to build relationships and added value after you get their money.
Dance Your Way to Profits Courtship is necessary to develop a lasting relationship. The pace of the dance should reflect the give-and-take necessary to build trust. Don't sell the buyer, court him with a well-paced dance.
This is Part II of a two-part series. Part I can be read at: http://www.yellowpagesage.com/article232.html (c) 2004, Lynella Grant
About the author:
-- Dr. Lynella Grant is an expert in visual communication, how printed materials send signals that reinforce or negate the verbal message. Decode and repair your unintended impressions. Author, "The Business Card Book" and "Yellow Page Smarts." http://www.yellowpagesage.com(719) 395-9450 Off the Page Press P.O. Box 4880 Buena Vista, CO 81211
5 Things More Important to Internet Buyers Than WHAT You're Selling - II
Article II of a two-part series For Article I
http://www.yellowpagesage.com/article232.html Dr. Lynella Grant
Web commerce is all about courtship, not salesmanship. In life, a suitor can't go from first date to the engagement ring in one afternoon. Courtship is an intricate dance, where each party contributes to the relationship at a measured tempo. Trust grows through gradual exchanges and reassurances.
Yet, the typical sales-oriented Web site urges the visitor to jump to commitment right away. Pushing for them to "BUY NOW!" is not only premature, but a misapplication of the fact that visitors are in a hurry. Developing a relationship can't be rushed or skipped--not if you intend to lead them to the alter (sale). Buyers want and need to proceed at their own pace.
Each request you make of a visitor "call, read, subscribe or buy" requires a higher level of commitment. So back off the hard sell, and instead weave the steps into a sensuous dance that respects them and invites a lasting relationship. It's possible, if you follow these five points that buyers care about.
1. How well they're treated
The mood of the site should be welcoming, geared to assist the customer finding what they're looking for. Trust grows as you minimize their sense of risk. And make no mistake, the buyer's risks are greater online. Recognize them and reduce them as much as possible. They've been conned, burned, or faced non-delivery of purchases--not to mention abuse of their credit cards or privacy information.
The Internet works because people feel anonymous. People are understandably leery about revealing personal information. So every aspect of the site needs to say, "you're safe here" along with, "look at all the interesting things we have to show you." One fast move and that skittish deer will bolt.
Web commerce has several inherent disadvantages--shipping charges, delays until products arrive, lack of hands-on assessment, etc. When buyers encounter other disadvantages as well, whether it's unacceptable policies, or added costs, they treat them as a deal breaker--even if it's just a little bit more.
2. How efficiently the buying process went
Assuming your site sells a tangible product, the buyer has to be able to assess its looks, materials, uses, and value without being able to touch it. This can be accomplished much better with some products than others by use of photographs and descriptive copy. But a buyer still takes a chance as to color, size, quality, and suitability. Sales sites need to know their customers' concerns so well that they anticipate what they need to know.
Design the site for ease of scanning and logical organization that presents information so it will guide and inform.
3. How much aggravation they had to endure
Here's where poor navigation or slow download times cost you sales. (Navigation problems are a main reason why site visitors leave.) They won't stay at a site where they can't easily find the answers they want. And if they have to wait too long for pages to load, forget it. Internet users are extremely time sensitive. The high percentage of abandoned shopping carts (as much as a quarter) proves that the payment process can defeat all efforts to motivate the buyer. These are "almost" sales, where sloppiness got in the way.
Getting through some payment procedures confounds even experienced surfers. How many payment options do you provide--anywhere from Paypal to fax your order? Credit cards are convenient, but not always the purchaser's preferred choice. How intrusive are the questions (yes, we know about fraud avoidance)? When the goal is building trust (in both directions), how many "we don't trust you" signals does your site send?
4. How many mind games were played on them The primary products sold on most web sites are hype and high pressure. Unfortunately, that's not what buyers are looking to buy, and why conversion rates online are so abysmally low. The quality of typical sales copy is aggressive, designed more to trick than inform. It seems like the sales letters were drafted from the same manual.
Aggressive tactics are so widespread that effective, customer-friendly copy can actually stand out. So get rid of the "gotchas." Customers dread them, and then relax once they don't find them. Mind games don't end after the sale's complete. Be alert for delivery, security, and privacy lapses that could creep up after the sale.
5. How well the business has its act together overall
Behind the computer screen are untold elements--efficient links, quick loading, glitch-free credit card processing, the respect for the visitor's time, etc., that reveal the company's priorities. Unless all the parts work with a consistent goal and degree of care the buyer experiences whiplash. Sour notes (small potatoes signals) are trivial in themselves, but break the momentum toward purchasing. They're easily eliminated--once you know to look for them. To learn how, read the helpful articles at my site, http://www.giantpotatoes.com
Give yourself extra points for post-sale follow up. Here's where Internet sellers can shine because of autoresponders and customer-oriented e-mail. Don't just use such tools for making the sale. Use them to build relationships and added value after you get their money.
Dance Your Way to Profits Courtship is necessary to develop a lasting relationship. The pace of the dance should reflect the give-and-take necessary to build trust. Don't sell the buyer, court him with a well-paced dance.
This is Part II of a two-part series. Part I can be read at: http://www.yellowpagesage.com/article232.html (c) 2004, Lynella Grant
About the author:
-- Dr. Lynella Grant is an expert in visual communication, how printed materials send signals that reinforce or negate the verbal message. Decode and repair your unintended impressions. Author, "The Business Card Book" and "Yellow Page Smarts." http://www.yellowpagesage.com(719) 395-9450 Off the Page Press P.O. Box 4880 Buena Vista, CO 81211
วันพุธที่ 10 ตุลาคม พ.ศ. 2550
Simple Tips for Building Your Subscription List
by: Jinger Jarrett
Building your list online can be one of the most effective ways of promoting your business online. Once you implement your plan, it will continue to send new subscribers to your list forever.
There are a few obvious things you should do to make sure that you get more subscribers. Here are three of my best tips, and three of the easiest strategies for you to implement in getting
subscribers to your ezine.
1. Add your subscription information to all of your pages.
You may find this to be obvious. However, many sites I have visited seem to think of their ezines as an afterthought. You have to dig to find out that they have one at all.
By putting your ezine subscription box on all your pages, it won't matter what page your visitors uses to arrive at your site. He/she will always have an opportunity to subscribe to your newsletter. By not having to search to find the subscription information, you are more likely to get the person to subscribe to your ezine.
It certainly doesn't hurt to have a newsletter page with a longer description of your ezine.
Write a compelling description to go with it, offer a valuable premium for subscribing, and you will get more subscribers.
2. Submit to the Ezine Directories.
Once you have decided what the subject of your ezine is, and you have created a format, you need to create a sample issue. This should be in HTML.
Once you have your sample issue, you need to write a title and description of your ezine and submit it to the directories. Also, you will want to put a text version of your ezine on autoresponder, as well as have a subscription page link and a subscribe email address.
Once you have all of the elements you need to submit to the directories, put all of this information in a text file so that you can copy and paste as you submit.
The easiest way to find ezine directories to submit to is to search the search engines for the term "ezine directories".
Below is a 14 page tutorial on formatting your ezine, as well as a list of ezine directories you can submit to.
http://www.nowsell.com/ezine-promotion/ezine-directory-1.html
3. Exchange Links with Other Complementary Ezines.
There are several things you should know so that you get the most from this technique.
First, you can contact other ezine publishers with complimentary ezines and ask them to swap ads with you. Make sure that you look at the subscriber numbers for the publishers and give the publisher a fair deal in exchange.
You can find ezines to exchange ads with by searching this ezine directory:
http://www.jogena.com. I have found this to be the best directory to help you find ezines that accept ads.
You will also want to ask the publisher for a top sponsor ad so that your ezine information will be seen. If you simply exchange ads with an ezine publisher without qualifying your request,
you may find your ad buried deep within the ezine, reducing your chances of being seen and getting new subscribers.
There are plenty of ways to promote your ezine. What's important is that you create a plan and stick to it. Get your ezine listed in as many directories as possible, exchange ads with other ezines, and always keep marketing. You'll have a large list of new subscribers before you know it.
About the author:
Want even more high traffic sites to market on? Jinger Jarrett will show you how to market your business online to hundreds of high traffic sites for free. Grab a subscription to her premium ezine for just $5 per month. This is a limited time offer. http://www.smallbusinesshowto.com/Special-Offers.html
Building your list online can be one of the most effective ways of promoting your business online. Once you implement your plan, it will continue to send new subscribers to your list forever.
There are a few obvious things you should do to make sure that you get more subscribers. Here are three of my best tips, and three of the easiest strategies for you to implement in getting
subscribers to your ezine.
1. Add your subscription information to all of your pages.
You may find this to be obvious. However, many sites I have visited seem to think of their ezines as an afterthought. You have to dig to find out that they have one at all.
By putting your ezine subscription box on all your pages, it won't matter what page your visitors uses to arrive at your site. He/she will always have an opportunity to subscribe to your newsletter. By not having to search to find the subscription information, you are more likely to get the person to subscribe to your ezine.
It certainly doesn't hurt to have a newsletter page with a longer description of your ezine.
Write a compelling description to go with it, offer a valuable premium for subscribing, and you will get more subscribers.
2. Submit to the Ezine Directories.
Once you have decided what the subject of your ezine is, and you have created a format, you need to create a sample issue. This should be in HTML.
Once you have your sample issue, you need to write a title and description of your ezine and submit it to the directories. Also, you will want to put a text version of your ezine on autoresponder, as well as have a subscription page link and a subscribe email address.
Once you have all of the elements you need to submit to the directories, put all of this information in a text file so that you can copy and paste as you submit.
The easiest way to find ezine directories to submit to is to search the search engines for the term "ezine directories".
Below is a 14 page tutorial on formatting your ezine, as well as a list of ezine directories you can submit to.
http://www.nowsell.com/ezine-promotion/ezine-directory-1.html
3. Exchange Links with Other Complementary Ezines.
There are several things you should know so that you get the most from this technique.
First, you can contact other ezine publishers with complimentary ezines and ask them to swap ads with you. Make sure that you look at the subscriber numbers for the publishers and give the publisher a fair deal in exchange.
You can find ezines to exchange ads with by searching this ezine directory:
http://www.jogena.com. I have found this to be the best directory to help you find ezines that accept ads.
You will also want to ask the publisher for a top sponsor ad so that your ezine information will be seen. If you simply exchange ads with an ezine publisher without qualifying your request,
you may find your ad buried deep within the ezine, reducing your chances of being seen and getting new subscribers.
There are plenty of ways to promote your ezine. What's important is that you create a plan and stick to it. Get your ezine listed in as many directories as possible, exchange ads with other ezines, and always keep marketing. You'll have a large list of new subscribers before you know it.
About the author:
Want even more high traffic sites to market on? Jinger Jarrett will show you how to market your business online to hundreds of high traffic sites for free. Grab a subscription to her premium ezine for just $5 per month. This is a limited time offer. http://www.smallbusinesshowto.com/Special-Offers.html
5 Surefire Ways to Increase Sales
by: Jeff Casmer
The Internet has changed how people do their business. Even small business owners are able to reach global market inexpensively nowadays, selling anything from apparel, collectibles, to computer software, service and coaching. The core of every business is sales. Many of the strategies to increase sales offline are applicable online, but not all of them. On the Internet, everybody can effort to fail fast and learn from it. Better still, after years of testing and tracking what works online, people can just learn from other people's experience and cut the learning curve tremendously.
Here are 5 of the surefire ways to increase sales:
1. Establish a sound affiliate program
If it is just another affiliate program, then don't expect to have different results. Focus on building a sound affiliate program, with the tools and materials to support affiliates to promote a program easily. After all, affiliates work like clockwork and should be seen as a team. Provide them with the right promotion tools and they will more likely promote the program.
Give the customers an option to join the affiliate program after purchase. Satisfied customers are one of the best marketing for any business. Spread the good words through word of mouth. Best of all, they are paid just for doing that.
2. Follow-up after first purchase
The hardest task in any business is acquiring the first sale. Make sure that capturing customers' name and email addresses are the least information gathered from a sale. With that information in hand, follow-up with existing customers, probably through an automated mechanism like timely autoresponder.
This effort has been proven to decrease refund on products and increase customers' satisfaction. Every once in a while, mention a related product that might be of interest to the customers. Write a review and provide real results. Such promotion is extremely inexpensive, but very effective in practice. The product can be anything, including an affiliate program.
3. Use up-sell technique
Just before a customer check out to the payment gateway, prompt for optional upgrade to the better, bigger, or nicer product for a fairly steep discount, preferably not available elsewhere.
A certain number of customers will choose the option, which translates into additional sales, almost without additional effort.
4. Provide discount coupons
Coupons urge customers to come back and shop. Promotional coupons work for both advertising and some forms of joint venture. Customers love to know that they get lower price for what they buy. Coupons make it so real and tangible.
5. Cross-promote with other related products
There is no limit as to how this could be accomplished. Joint venture with other business or even competitors is feasible as long as it brings a win-win situation.
One example would be to give away sample of other product or service as part of the whole package. As long as the sample is relevant to the customer, this promotion could only be seen as an added value instead of pure advertising.
There are many other tactics to increase sales but above tips have been proven to work again and again. Choose one at a time and take action. Good luck.
About the author:Jeff Casmer will help you setup your very own money making website today that's 100% ready to take orders and pull in MASSIVE PROFITS for you right now...GUARANTEED! Plus, you'll get your own pre-written ezine-in-a-box customized and setup for you absolutely free WITHIN 24 HOURS!! Get started immediately at: http://www.24hourwealth.com/
The Internet has changed how people do their business. Even small business owners are able to reach global market inexpensively nowadays, selling anything from apparel, collectibles, to computer software, service and coaching. The core of every business is sales. Many of the strategies to increase sales offline are applicable online, but not all of them. On the Internet, everybody can effort to fail fast and learn from it. Better still, after years of testing and tracking what works online, people can just learn from other people's experience and cut the learning curve tremendously.
Here are 5 of the surefire ways to increase sales:
1. Establish a sound affiliate program
If it is just another affiliate program, then don't expect to have different results. Focus on building a sound affiliate program, with the tools and materials to support affiliates to promote a program easily. After all, affiliates work like clockwork and should be seen as a team. Provide them with the right promotion tools and they will more likely promote the program.
Give the customers an option to join the affiliate program after purchase. Satisfied customers are one of the best marketing for any business. Spread the good words through word of mouth. Best of all, they are paid just for doing that.
2. Follow-up after first purchase
The hardest task in any business is acquiring the first sale. Make sure that capturing customers' name and email addresses are the least information gathered from a sale. With that information in hand, follow-up with existing customers, probably through an automated mechanism like timely autoresponder.
This effort has been proven to decrease refund on products and increase customers' satisfaction. Every once in a while, mention a related product that might be of interest to the customers. Write a review and provide real results. Such promotion is extremely inexpensive, but very effective in practice. The product can be anything, including an affiliate program.
3. Use up-sell technique
Just before a customer check out to the payment gateway, prompt for optional upgrade to the better, bigger, or nicer product for a fairly steep discount, preferably not available elsewhere.
A certain number of customers will choose the option, which translates into additional sales, almost without additional effort.
4. Provide discount coupons
Coupons urge customers to come back and shop. Promotional coupons work for both advertising and some forms of joint venture. Customers love to know that they get lower price for what they buy. Coupons make it so real and tangible.
5. Cross-promote with other related products
There is no limit as to how this could be accomplished. Joint venture with other business or even competitors is feasible as long as it brings a win-win situation.
One example would be to give away sample of other product or service as part of the whole package. As long as the sample is relevant to the customer, this promotion could only be seen as an added value instead of pure advertising.
There are many other tactics to increase sales but above tips have been proven to work again and again. Choose one at a time and take action. Good luck.
About the author:Jeff Casmer will help you setup your very own money making website today that's 100% ready to take orders and pull in MASSIVE PROFITS for you right now...GUARANTEED! Plus, you'll get your own pre-written ezine-in-a-box customized and setup for you absolutely free WITHIN 24 HOURS!! Get started immediately at: http://www.24hourwealth.com/
5 Killer Ways To Explode Your Opt In List
by: Wesley Atkins
Your Opt In list is the life-blood of your business. What better way can there be than having thousands of people to market to every month for 'Zero Cost'. A valuable customer list is the most important aspect of any business, online or off.
Here are some killer examples for you to gain more subscribers:
1. Make Them An Offer They Can’t Refuse.
"I’m going to make you an offer you can’t refuse". Remember that saying? The first step to consider is what to offer your subscribers. Find out what people want and create a free product, ebook or report around that topic.
When Google changed their Algorithm, immediately people were asking, what went wrong? How can I get my positions back?
I retained my positions on Google and proceeded to run various tests to see what had changed. I quickly figured out what was needed to get top 10 positions and created a free report called "The Google Shake-UP". A FREE ECourse on Getting Top 10 Positions On Google – Even After The Florida Update.
…Offer people what they want and they will not ignore your message.
2. Writing Compelling Articles and Reports.
Write and submit articles to 'article directories' with a compelling resource box at the end of your report. If you have a website about Dog’s, you could write a report called “How To Train You Dog In 7 Easy Steps, Without Hiring a Pro-fessional Dog Trainer”. Then you just add a compelling resource box at the end. You can see mine at the bottom of this article. This is by far the best way to grow your opt in list.
3. Posting To Online Forums.
This is a great way to get recognised. Actively participating in online forums and message boards will build credibility for you around your chosen subject. Just make sure you always post your signature at the bottom of the posting or report, with a link to your newsletter address and or signup email.
To build up more interest you could write a ‘3-day’ course on your chosen subject and submit ‘day-1’ to the online forums. All you do to build up anticipation is this:
At the bottom of your post in you signature or a P.S you can add the following:
To get ‘day-2’ of this special report, please send a blank email to: yournewsletter@yourautoresponder.com - This points to your newsletter with ‘day 2’ preloaded to send out.
You get the idea.. This builds great anticipation and will generate a lot of interest. Just make sure your initial report is compelling enough for them to want the second edition.
4. Run a Reward Scheme To Existing Subscribers.
If you have an existing list of over 500 subscribers, you could send out an announcement to them saying that you are running a special promotion for the next 30 days, and you are going to offer them a reward for sending you the most subscribers.
You could send them a cash bonus or a free program at the end of the month. This can all be tracked by simple affiliate script software.
5. Submit To Ezine Publishers.
There will be many existing email list owners on your chosen topic. You could approach them and ask politely to use your article in their ezine.
Publishers are always on the lookout for new content to send to their lists. Don't forget the resource box to sign up for your ezine.
If you write them an email, just follow these points and they should have no reason to reject your offer.
a. Subscribe to their ezine for a couple of editions and get to know the way they do things.
b. When your report is ready, email them with a positive comment about their newsletter.
c. Make sure you article or report is helpful and ask them to publish it in their ezine.
d. In return offer them something for free. Ie. A report you have written around that chosen topic.
As long as your report is useful and you approach them politely and positively, you should be able to get your article published in various ezines. This is a killer way to get more subscriber to your opt in list.
About the author:
About The Author: Wesley Atkins is the owner of http://www.reviewbooth.com/ - containing numerous
web site marketing tips, articles, and reviews of marketingtools and software.
Your Opt In list is the life-blood of your business. What better way can there be than having thousands of people to market to every month for 'Zero Cost'. A valuable customer list is the most important aspect of any business, online or off.
Here are some killer examples for you to gain more subscribers:
1. Make Them An Offer They Can’t Refuse.
"I’m going to make you an offer you can’t refuse". Remember that saying? The first step to consider is what to offer your subscribers. Find out what people want and create a free product, ebook or report around that topic.
When Google changed their Algorithm, immediately people were asking, what went wrong? How can I get my positions back?
I retained my positions on Google and proceeded to run various tests to see what had changed. I quickly figured out what was needed to get top 10 positions and created a free report called "The Google Shake-UP". A FREE ECourse on Getting Top 10 Positions On Google – Even After The Florida Update.
…Offer people what they want and they will not ignore your message.
2. Writing Compelling Articles and Reports.
Write and submit articles to 'article directories' with a compelling resource box at the end of your report. If you have a website about Dog’s, you could write a report called “How To Train You Dog In 7 Easy Steps, Without Hiring a Pro-fessional Dog Trainer”. Then you just add a compelling resource box at the end. You can see mine at the bottom of this article. This is by far the best way to grow your opt in list.
3. Posting To Online Forums.
This is a great way to get recognised. Actively participating in online forums and message boards will build credibility for you around your chosen subject. Just make sure you always post your signature at the bottom of the posting or report, with a link to your newsletter address and or signup email.
To build up more interest you could write a ‘3-day’ course on your chosen subject and submit ‘day-1’ to the online forums. All you do to build up anticipation is this:
At the bottom of your post in you signature or a P.S you can add the following:
To get ‘day-2’ of this special report, please send a blank email to: yournewsletter@yourautoresponder.com - This points to your newsletter with ‘day 2’ preloaded to send out.
You get the idea.. This builds great anticipation and will generate a lot of interest. Just make sure your initial report is compelling enough for them to want the second edition.
4. Run a Reward Scheme To Existing Subscribers.
If you have an existing list of over 500 subscribers, you could send out an announcement to them saying that you are running a special promotion for the next 30 days, and you are going to offer them a reward for sending you the most subscribers.
You could send them a cash bonus or a free program at the end of the month. This can all be tracked by simple affiliate script software.
5. Submit To Ezine Publishers.
There will be many existing email list owners on your chosen topic. You could approach them and ask politely to use your article in their ezine.
Publishers are always on the lookout for new content to send to their lists. Don't forget the resource box to sign up for your ezine.
If you write them an email, just follow these points and they should have no reason to reject your offer.
a. Subscribe to their ezine for a couple of editions and get to know the way they do things.
b. When your report is ready, email them with a positive comment about their newsletter.
c. Make sure you article or report is helpful and ask them to publish it in their ezine.
d. In return offer them something for free. Ie. A report you have written around that chosen topic.
As long as your report is useful and you approach them politely and positively, you should be able to get your article published in various ezines. This is a killer way to get more subscriber to your opt in list.
About the author:
About The Author: Wesley Atkins is the owner of http://www.reviewbooth.com/ - containing numerous
web site marketing tips, articles, and reviews of marketingtools and software.
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